Chef Qayyum Irwanzi from the Centre of Hospitality Management at MAHSA University was invited to serve as a chef ambassador for cooking demonstrations by BABAs during the Carnival "Jom Heboh". Each day, Chef Qayyum Irwanzi conducted four live cooking sessions, reaching nearly 360,000 visitors who attended the event in Stadium Pulau Pinang. On the final day of the event, the Chief Minister of Pulau Pinang joined the cooking demonstration. The event garnered extensive publicity through newspapers, television coverage, radio broadcasts, and various social media platforms.